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/* Short presentation copy; supporting detail stays one click away. */
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/* Focused campaign sequence and realistic series preview. */
.value-static{min-height:145px;padding:30px 20px 30px 0;background:transparent!important}.value-static .value-no{display:block;margin-bottom:25px}.value-static h3{margin:0;font-size:21px;line-height:1.3;letter-spacing:-.7px}.value-static+.value-static{padding-left:22px}.source-panel{background:#eeeee7}.source-panel .metrics{margin-top:35px}.source-actions{display:flex;gap:30px;align-items:center;flex-wrap:wrap;border-top:1px solid #c4cbb9;padding-top:30px;margin-top:30px}.source-actions .text-link{margin:0}.source-actions>span{font-size:10px;color:#656868}.series-player{position:relative;aspect-ratio:16/9;margin-top:45px;background:#18211d;color:white;overflow:hidden;isolation:isolate}.studio-scene{width:100%;height:100%;object-fit:cover;display:block}.series-player:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,#06120e66,transparent 35%,#07110b0d 50%,#030b08d9);pointer-events:none;z-index:1}.player-brand{position:absolute;top:25px;left:28px;right:28px;display:flex;align-items:center;justify-content:space-between;gap:20px;z-index:2}.player-brand>img{width:115px;height:auto;background:#f5f4f0ed;padding:9px 12px;box-sizing:content-box}.player-brand>span{font-size:8px;letter-spacing:1.5px;text-shadow:0 1px 3px #000}.player-heading{position:absolute;bottom:88px;left:35px;z-index:2}.player-heading>span{font-size:8px;letter-spacing:2px}.player-heading h3{font-size:clamp(28px,4.4vw,70px);font-weight:400;letter-spacing:-2px;margin:15px 0 0;line-height:1}.player-heading h3 em{font-family:Inter,Arial,sans-serif;font-weight:400}.player-play{position:absolute;z-index:3;left:50%;top:50%;translate:-50% -50%;border:1px solid #ffffff66;border-radius:17px;background:#af2c36e8;color:#fff;width:90px;height:64px;display:grid;place-items:center;box-shadow:0 8px 35px #0006;transition:scale .2s,background .2s}.player-play:hover{scale:1.08;background:#c32c38}.player-play svg{width:33px;height:33px}.player-concept{position:absolute;z-index:2;left:35px;bottom:65px;font-size:8px;color:#d7ddd1}.player-chrome{position:absolute;z-index:2;bottom:0;left:0;right:0;padding:0 25px 18px}.player-timeline{height:3px;background:#ffffff55;width:100%;margin-bottom:14px}.player-timeline>span{display:block;width:0;height:3px;background:#af2c36}.player-controls{font-size:11px;display:flex;justify-content:space-between;letter-spacing:1px}.series-preview{border:0;padding:0;max-width:1000px;width:90vw;background:#f5f4f0;color:#252726;box-shadow:0 20px 90px #0008;max-height:90svh;overflow:auto}.series-preview::backdrop{background:#07110be6;backdrop-filter:blur(8px)}.preview-close{position:absolute;right:13px;top:13px;z-index:4;width:42px;height:42px;border:1px solid #ffffff55;border-radius:50%;background:#17251ad9;color:white;font-size:27px;line-height:1}.preview-image{position:relative}.preview-image>img:first-child{display:block;width:100%;height:auto}.preview-image>.preview-logo{position:absolute;width:115px;height:auto;left:25px;top:25px;background:#f5f4f0;padding:10px 12px;box-sizing:content-box}.preview-caption{padding:25px 30px}.preview-caption h3{font-size:30px;letter-spacing:-1px;margin:0 0 8px}.preview-caption p{font-size:13px;margin:0 0 12px}.preview-caption>span{font-size:10px;color:#656868}body:has(.series-preview[open]){overflow:hidden}#sprint{margin-bottom:0}.sprint-section .section-top{margin-bottom:45px}@media(max-width:700px){.value-static,.value-static+.value-static{min-height:0;padding:24px 0;display:flex;align-items:center;gap:18px}.value-static .value-no{width:20px;margin:0}.value-static h3{font-size:23px}.source-actions{gap:20px}.source-actions>span{width:100%;font-size:9px}.series-player{margin-top:30px;aspect-ratio:4/3}.studio-scene{object-fit:cover;object-position:center}.player-brand{top:15px;left:15px;right:15px}.player-brand>img{width:80px;padding:6px 8px}.player-brand>span{font-size:5px;letter-spacing:.8px;max-width:100px;text-align:right}.player-heading{left:18px;bottom:63px}.player-heading>span{font-size:5px;letter-spacing:1px}.player-heading h3{font-size:29px;letter-spacing:-1px;margin-top:9px}.player-play{width:57px;height:42px;border-radius:11px;top:46%}.player-play svg{width:26px;height:26px}.player-concept{left:18px;bottom:46px;font-size:5px}.player-chrome{padding:0 15px 12px}.player-controls{font-size:7px}.player-timeline{margin-bottom:10px}.series-preview{width:94vw}.preview-image>.preview-logo{width:80px;left:15px;top:15px;padding:6px 8px}.preview-caption{padding:20px}.preview-caption h3{font-size:26px}.preview-caption p{font-size:12px}.preview-caption>span{font-size:9px}.preview-close{width:35px;height:35px;top:8px;right:8px;font-size:24px}}
@media(max-width:700px){.series-player{aspect-ratio:16/11}.studio-scene{position:absolute;top:40px;height:calc(100% - 40px);width:100%;object-fit:contain}.player-brand{top:6px;left:12px;right:12px}.player-brand>img{width:65px;padding:3px 5px}.player-brand>span{font-size:5px}.player-heading{bottom:51px}.player-heading h3{font-size:26px}.player-heading>span{font-size:4px;letter-spacing:.7px}.player-concept{bottom:37px;font-size:4px}.player-play{top:48%;width:52px;height:36px}.player-chrome{padding-bottom:8px}.player-timeline{margin-bottom:7px}.player-controls{font-size:6px}}


/* Unified typography and spacing */
@font-face{font-family:Inter;src:url('assets/InterVariable.woff2') format('woff2');font-weight:100 900;font-style:normal;font-display:swap}
:root{--section-space:clamp(72px,7.5vw,120px);--block-space:clamp(32px,4vw,64px)}
body{font-family:Inter,Arial,sans-serif;font-optical-sizing:auto}
button,input,select,textarea{font-family:inherit}
em,i{font-family:inherit!important;font-style:normal}
h1,h2,h3,p{text-wrap:pretty}
h1,h2,h3{font-weight:450}
h1{line-height:1.02;letter-spacing:-.065em}
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h2 em,h3 em{font-weight:450}
p{line-height:1.75}
.section{padding-block:var(--section-space)}
.section-top,.sprint-section .section-top{margin-bottom:var(--block-space);padding-top:20px}
.two-col{gap:8%;grid-template-columns:1.2fr 1fr}
.two-col>div>p:first-child{margin-top:0}
.two-col>div>p{margin-bottom:20px}
.pitch-model,.values,.campaign-route,.segment-grid,.hub-demo,.series-player{margin-top:var(--block-space)}
.audience,.distribution,.series-partnership,.series-format,.sprint-grid{margin-top:var(--block-space)}
.pitch-model h3,.mail-series h3,.season-header h3,.distribution-title h3,.series-partnership h3{font-size:clamp(28px,2.7vw,40px);line-height:1.2;letter-spacing:-.035em}
.pitch-model h3,.campaign-route h3,.segment-grid h3{margin-block:24px 16px}
.eyebrow{letter-spacing:.14em;line-height:1.7}
.hero-title-line{display:block;overflow:hidden;padding:0 .1em .14em 0;margin:0 -.1em -.14em 0}
.hero-title-line>span,.hero-title-line>em{display:inline-block;font-style:normal;font-weight:450;transform-origin:left bottom}
html.hero-intro-ready .hero-title-line>span,html.hero-intro-ready .hero-title-line>em{transform:translateY(120%)}
html.hero-intro-ready .hero-copy>.eyebrow,html.hero-intro-ready .hero-copy>.intro,html.hero-intro-ready .hero-copy>.button{opacity:0;translate:0 18px}
html.hero-intro-play .hero-title-line>span,html.hero-intro-play .hero-title-line>em{animation:hero-title-enter 1.6s cubic-bezier(.16,1,.3,1) both}
html.hero-intro-play .hero-title-line:nth-child(2)>em{animation-delay:.24s}
html.hero-intro-play .hero-copy>.eyebrow,html.hero-intro-play .hero-copy>.intro,html.hero-intro-play .hero-copy>.button{animation:hero-copy-enter 1s ease-out both}
html.hero-intro-play .hero-copy>.intro{animation-delay:.8s}
html.hero-intro-play .hero-copy>.button{animation-delay:1.05s}
@keyframes hero-title-enter{from{transform:translate3d(0,120%,0) rotate(4deg)}to{transform:translate3d(0,0,0) rotate(0)}}
@keyframes hero-copy-enter{from{opacity:0;translate:0 18px}to{opacity:1;translate:0 0}}
body.paused .hero-copy *{animation:none!important;transform:none!important;opacity:1!important;translate:none!important}
@media(prefers-reduced-motion:reduce){html.hero-intro-ready .hero-copy *{animation:none!important;transform:none!important;opacity:1!important;translate:none!important}}
@media(max-width:700px){.two-col{grid-template-columns:1fr;gap:24px}.section-top{gap:20px}.section-top>span{max-width:45%;text-align:right;line-height:1.6}h1{font-size:clamp(76px,19vw,110px)}h2,.reborn-pitch h2{font-size:36px;letter-spacing:-.045em}.pitch-model h3,.mail-series h3,.season-header h3,.distribution-title h3,.series-partnership h3{font-size:28px}.hero-copy>.eyebrow{max-width:290px;font-size:9px}.player-heading h3{letter-spacing:-.04em}}

/* Transparent white logo on the studio artwork and its preview. */
.player-brand>img,.preview-image>.preview-logo{background:transparent;padding:0;filter:brightness(0) invert(1);box-shadow:none}
/* November presentation revision: a broader communication promise. */
.revised-hero .hero-copy{max-width:52%}.revised-hero h1{font-size:clamp(36px,4.2vw,68px);line-height:1.1;letter-spacing:-.055em;margin-top:30px}.revised-hero .intro{max-width:490px;font-size:15px;margin-top:30px}.hero-proposal{margin:24px 0 28px}.hero-proposal>span{font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:#656868}.hero-proposal p{font-size:13px;margin:10px 0}.hero-proposal strong{font-weight:550;color:#af2c36}.revision-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-top:var(--block-space);border-top:1px solid #c7cbbf;padding-top:30px}.revision-cards.four{grid-template-columns:repeat(4,minmax(0,1fr))}.revision-cards article>span{font-size:10px;letter-spacing:.12em;color:#af2c36}.revision-cards h3{font-size:clamp(23px,2.1vw,32px);line-height:1.25;letter-spacing:-.035em;margin:24px 0 16px}.revision-cards p{font-size:14px;color:#656868;margin:0;max-width:400px}.revision-cards strong{display:inline-block;font-weight:550;margin-top:18px}.revision-takeaway{border-top:1px solid #c7cbbf;margin:40px 0 0;padding-top:28px;max-width:1000px;font-size:17px;line-height:1.65}.revision-note{font-size:12px!important;line-height:1.7!important;color:#656868}.priority-section{background:#e9ebe3}.existing-values{border-top:1px solid #c7cbbf;padding-top:25px;margin-top:40px}.existing-values>span,.message-direction>span{font-size:9px;letter-spacing:.13em;color:#656868}.existing-values p{font-size:13px}.message-direction{margin-top:48px;padding:32px;border-left:2px solid #af2c36;background:#f5f4f080}.message-direction h3{font-size:clamp(27px,3vw,44px);line-height:1.2;letter-spacing:-.04em;margin:24px 0}.message-direction p{font-size:13px}.creative-example{margin-top:48px}.creative-example-top{display:flex;justify-content:space-between;gap:20px;font-size:9px;letter-spacing:.12em;margin-bottom:20px}.creative-frames{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}.creative-frames article{background:#262c29;color:#f5f4f0;padding:30px;min-height:380px;position:relative;overflow:hidden;display:flex;flex-direction:column;align-items:start}.creative-frames article:nth-child(2){background:#af2c36}.creative-frames article:nth-child(3){background:#dde1d1;color:#262c29}.creative-frames article>span{font-size:9px;letter-spacing:.13em}.creative-frames h3{font-size:clamp(24px,2.4vw,38px);line-height:1.13;letter-spacing:-.045em;margin:45px 0 20px;position:relative;z-index:1}.creative-frames p{font-size:12px;line-height:1.6;margin-top:auto;max-width:85%;position:relative;z-index:1}.frame-symbol{position:absolute;right:15px;bottom:35px;font-size:150px;font-weight:300;opacity:.1;font-style:normal;line-height:1}.discovery-route{display:flex;align-items:center;justify-content:space-between;gap:20px;border-block:1px solid #c7cbbf;padding:25px 0;margin-top:40px;font-size:14px}.discovery-route i{color:#af2c36}.hub-demo{grid-template-columns:1fr;max-width:680px}.revision-appendix{margin-top:40px;border-block:1px solid #b7c0ac;padding:22px 0}.revision-appendix>summary{cursor:pointer;font-size:14px;line-height:1.6}.revision-appendix[open]>summary{margin-bottom:30px}.revision-appendix .hub-map{max-width:800px}.mailing-section .revision-cards{border-color:#64705e}.mailing-section .revision-cards h3{color:#f5f4f0}.mailing-section .revision-cards article>span{color:#b7c1ac}.mailing-section .revision-cards p,.mailing-section>.revision-appendix>p{color:#bbc4b5}.mailing-section .revision-takeaway{border-color:#64705e}.evidence-map{margin:30px 0}.evidence-map p{font-size:13px;max-width:850px}.evidence-map strong{font-weight:550}.closing-revision{background:#262c29;color:#f5f4f0}.closing-revision .section-top{border-color:#64705e}.closing-revision .section-top .eyebrow,.closing-revision .section-top>span{color:#bbc4b5}.closing-points{list-style:none;counter-reset:closing;padding:0;max-width:1000px;margin:40px 0}.closing-points li{counter-increment:closing;border-top:1px solid #64705e;padding:24px 0;font-size:clamp(20px,2vw,30px);line-height:1.4;display:flex;gap:25px}.closing-points li:before{content:'0' counter(closing);font-size:11px;letter-spacing:.1em;color:#bbc4b5;padding-top:7px}.closing-revision .large{color:#f5f4f0!important}.closing-revision .revision-takeaway{border-color:#64705e}.hero-proposal{animation:hero-copy-enter 1s ease-out both;animation-delay:.9s}@media(prefers-reduced-motion:reduce){.hero-proposal{animation:none}}
@media(max-width:700px){.revised-hero .hero-copy{max-width:100%}.revised-hero h1{font-size:clamp(31px,8vw,45px);margin-top:24px}.revised-hero .intro{font-size:13px;max-width:340px;margin-top:24px}.hero-proposal{margin-block:18px 22px}.hero-proposal p{font-size:12px}.revision-cards,.revision-cards.four,.creative-frames{grid-template-columns:1fr;gap:28px}.revision-cards article+article{border-top:1px solid #c7cbbf;padding-top:24px}.mailing-section .revision-cards article+article{border-color:#64705e}.revision-cards h3{font-size:25px;margin:16px 0 12px}.revision-cards p{font-size:13px}.revision-takeaway{font-size:15px;margin-top:32px}.creative-frames article{min-height:330px}.creative-frames h3{font-size:36px}.creative-example-top{font-size:7px}.message-direction{padding:24px}.discovery-route{align-items:start;flex-direction:column;gap:12px}.discovery-route i{rotate:90deg}.closing-points li{font-size:21px}.hero-proposal>span{font-size:8px}}
/* White copy on the red pilot chapter. */
#sprint .revision-cards p,#sprint .revision-cards strong,#sprint .revision-cards article>span{color:#fff}#sprint .revision-cards{border-color:#ffffff66}
/* Four tangible communication concepts. */
.channel-showcase{margin-top:var(--block-space)}.channel-tabs{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-block:1px solid #64705e}.channel-tabs button{border:0;border-right:1px solid #64705e;background:transparent;color:#f5f4f0;text-align:left;padding:26px 20px;display:flex;gap:12px;flex-wrap:wrap;font-size:17px;line-height:1.3;transition:background .2s}.channel-tabs button:last-child{border-right:0}.channel-tabs button>span{display:block;width:100%;font-size:9px;color:#bbc4b5;letter-spacing:.1em}.channel-tabs button>i{font-style:normal;margin-left:auto;color:#bbc4b5}.channel-tabs button[aria-selected=true]{background:#f5f4f0;color:#262c29}.channel-tabs button[aria-selected=true]>span,.channel-tabs button[aria-selected=true]>i{color:#af2c36}.channel-panel{display:grid;grid-template-columns:.65fr 1.35fr;gap:6%;align-items:center;padding:48px 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20px;background:white;padding:32px}.email-body>img{width:110px;display:block;margin-bottom:35px}.mock-kicker{display:block;font-size:8px;letter-spacing:.14em;color:#af2c36;line-height:1.6}.email-body h4{font-size:34px;margin:22px 0}.email-body>p{font-size:12px;line-height:1.7}.email-question{background:#edf0e7;padding:20px;margin:24px 0;font-size:12px}.email-question p{font-size:13px;line-height:1.6;margin:8px 0 0}.mock-cta{display:inline-block;background:#af2c36;color:white;padding:14px 18px;border-radius:3px;font-size:11px;line-height:1.5}.channel-canvas .email-fine{font-size:8px;color:#656868;margin-top:25px;line-height:1.7}.mock-browser{background:#fff;border-radius:8px;overflow:hidden;box-shadow:0 15px 40px #17251a20}.browser-chrome{background:#edf0ea;padding:14px 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24px #17251a25;position:relative;display:flex;flex-direction:column;min-height:380px}.document-sheet>img{width:80px;margin-bottom:35px}.document-sheet .mock-kicker{font-size:6px}.document-sheet h4{font-size:28px;margin:20px 0}.cover-sheet{background:#af2c36;color:#fff;rotate:-5deg;z-index:1}.cover-sheet img{filter:brightness(0) invert(1)}.cover-sheet .mock-kicker,.cover-sheet p{color:#fff}.document-rule{width:40px;height:2px;background:#ffffff77;margin:12px 0}.document-sheet p{font-size:9px;line-height:1.6}.sheet-page{font-size:6px;letter-spacing:.1em;margin-top:auto;padding-top:20px}.solution-sheet{rotate:4deg}.solution-sheet h4{font-size:20px;margin:18px 0}.sheet-row{border-top:1px solid #d5dbd0;padding:13px 0}.sheet-row b{font-size:8px;font-weight:550}.sheet-row p{margin:5px 0 0;font-size:8px}.document-sheet .sheet-disclaimer{font-size:6px;line-height:1.6;color:#656868;margin-top:15px}
@media(max-width:900px){.channel-panel{grid-template-columns:1fr;gap:30px}.channel-caption p{max-width:600px}.channel-caption h3{margin:15px 0}.concept-tag{margin-top:10px}.channel-canvas{padding:30px}.channel-tabs button{font-size:14px;padding:22px 14px}}
@media(max-width:700px){.channel-tabs{grid-template-columns:1fr 1fr}.channel-tabs button:nth-child(2){border-right:0}.channel-tabs button:nth-child(-n+2){border-bottom:1px solid #64705e}.channel-tabs button{font-size:13px;padding:20px 14px}.channel-panel{padding:30px 0}.channel-caption h3{font-size:29px}.channel-caption p{font-size:13px}.channel-canvas{padding:16px}.post-author{padding:17px 14px 0}.post-author img{width:52px}.post-author strong{font-size:10px}.post-author span{font-size:7px}.post-copy{font-size:10px;margin:16px 14px}.post-art{padding:22px;min-height:320px}.post-art h4{font-size:35px}.post-art>span{font-size:7px}.post-art p{font-size:8px;max-width:90%}.social-actions{padding:14px;font-size:8px}.post-stats{padding:12px 14px;font-size:7px}.social-top{padding:12px 14px;font-size:8px}.email-subject{font-size:15px;padding:20px 16px 0}.email-sender{padding:16px}.email-body{margin:0 10px 10px;padding:22px 18px}.email-body h4,.mini-web h4{font-size:28px}.email-body>p{font-size:11px}.mock-kicker{font-size:7px}.mini-web{padding:22px 18px}.mini-web-nav img{width:70px}.browser-chrome{font-size:6px;gap:6px;padding:12px 10px}.mini-choices{gap:8px}.mini-choices span{font-size:8px;padding:14px 8px}.mock-materials{gap:12px;padding-block:15px}.document-sheet{padding:16px 12px;min-height:300px}.document-sheet>img{width:55px;margin-bottom:22px}.document-sheet .mock-kicker{font-size:5px}.document-sheet h4{font-size:21px;margin:17px 0}.solution-sheet h4{font-size:15px}.document-sheet p{font-size:7px}.sheet-row{padding:9px 0}.sheet-row b{font-size:7px}.sheet-row p{font-size:6px}.sheet-page{font-size:5px}.document-sheet .sheet-disclaimer{font-size:5px}#sprint .revision-cards article+article{border-color:#ffffff66}}

/* Editorial photographic concepts replace all HTML mockup canvases. */
.channel-panel{grid-template-columns:1fr;gap:25px}.channel-caption{display:grid;grid-template-columns:.8fr 1.2fr;column-gap:8%;align-items:start}.channel-caption>span:first-child{grid-column:1}.channel-caption h3{grid-column:1;margin:15px 0 0;font-size:32px}.channel-caption p{grid-column:2;grid-row:1/3;max-width:470px;margin:0;align-self:center;font-size:14px}.channel-caption .concept-tag{grid-column:1/-1;justify-self:start;margin-top:20px}.photo-canvas{background:transparent;padding:0;overflow:hidden}.photo-enlarge{display:block;width:100%;padding:0;border:0;background:transparent;position:relative;cursor:zoom-in}.photo-enlarge>img{width:100%;height:auto;aspect-ratio:3/2;object-fit:cover;display:block}.photo-zoom{position:absolute;right:22px;bottom:22px;display:grid;place-items:center;width:42px;height:42px;border-radius:50%;background:#f5f4f0e8;color:#262c29;font-size:22px;transition:transform .2s}.photo-enlarge:hover .photo-zoom{transform:rotate(45deg)}.channel-photo-dialog{border:0;padding:0;width:min(1200px,94vw);max-width:94vw;max-height:94svh;overflow:auto;background:#f5f4f0;color:#262c29}.channel-photo-dialog::backdrop{background:#101b16ed;backdrop-filter:blur(7px)}.channel-photo-dialog>img{display:block;width:100%;height:auto}.channel-photo-dialog>div{padding:24px 30px}.channel-photo-dialog h3{font-size:20px;letter-spacing:-.03em;margin:0 0 10px}.channel-photo-dialog p{font-size:11px;color:#656868;margin:0}.photo-close{position:absolute;right:16px;top:16px;z-index:2;width:40px;height:40px;background:#f5f4f0e8;border:0;border-radius:50%;font-size:28px;color:#262c29}body:has(.channel-photo-dialog[open]){overflow:hidden}@media(max-width:700px){.channel-caption{display:block}.channel-caption h3{font-size:27px;margin:14px 0}.channel-caption p{font-size:13px}.channel-caption .concept-tag{margin-top:14px}.photo-zoom{right:12px;bottom:12px;width:32px;height:32px;font-size:19px}.channel-photo-dialog>div{padding:20px}.channel-photo-dialog h3{font-size:17px}.channel-photo-dialog p{font-size:10px}}

/* Give the proposed creative umbrella a clear place in the hero. */
.hero-proposal .hero-idea-label{font-size:9px;letter-spacing:.12em;text-transform:uppercase;margin:14px 0 8px;color:#656868}.hero-proposal .hero-idea-name{display:block;font-size:clamp(34px,3.5vw,54px);line-height:1.05;letter-spacing:-.05em;font-weight:500;color:#af2c36}.revised-hero .hero-proposal{margin:20px 0 26px}.revised-hero .intro{margin-top:24px;margin-bottom:20px}@media(max-width:700px){.hero-proposal .hero-idea-name{font-size:38px}.revised-hero .hero-proposal{margin:16px 0 20px}.hero-proposal .hero-idea-label{font-size:8px;margin-top:10px}.revised-hero .hero-copy{padding-top:0}.revised-hero h1{margin-top:20px;font-size:30px}.revised-hero .intro{margin-top:20px;font-size:12px;max-width:340px}}

.case-note{max-width:890px;margin-top:var(--block-space);padding:clamp(22px,4vw,52px);background:#e7e9df;border-top:3px solid #a52830}
.case-note dl{display:grid;grid-template-columns:minmax(130px,1fr) 3fr;gap:14px 24px;margin:24px 0}
.case-note dt{font-weight:650}
.case-note dd{margin:0}
.case-note .text-link{display:inline-block}
@media(max-width:550px){.case-note dl{grid-template-columns:1fr;gap:6px}.case-note dd+dt{margin-top:10px}}

.research-detail{border-bottom:1px solid #c7cbbf}
.research-detail:first-of-type{margin-top:clamp(22px,4vw,46px);border-top:1px solid #c7cbbf}
.research-detail summary{cursor:pointer;padding:18px 0;font-weight:600}
.research-detail div{max-width:780px;padding-bottom:18px}
.research-detail a,.research-downloads a{text-decoration:underline;text-underline-offset:.2em}
.research-downloads{padding-inline-start:20px;line-height:1.85}

.decision-card h3{margin:14px 0;font-size:clamp(24px,3.3vw,42px);line-height:1.12;letter-spacing:-.04em}
.decision-card details dl{margin:0 0 20px}
.decision-card details p{max-width:60ch;margin:0 0 18px;font-size:.9rem}

.loop-steps{grid-template-columns:repeat(4,minmax(0,1fr))}
@media(max-width:850px){.loop-steps{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:500px){.loop-steps{grid-template-columns:1fr}}

.campaign-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(18px,3vw,36px);margin-top:var(--block-space)}
.campaign-wide{grid-column:1/-1}
.campaign-example{min-width:0;border-top:1px solid #b8bcb2}
.campaign-label,.campaign-paper>span,.campaign-blog-copy>span,.campaign-statement>span,.campaign-video span{font-size:.71rem;font-weight:700;letter-spacing:.1em}
.campaign-label{margin:0;padding:13px 0;color:#9f2630}
.campaign-blog{display:grid;grid-template-columns:1fr 1fr;background:#252b26;color:white}
.campaign-blog-copy,.campaign-paper,.campaign-statement,.campaign-video>div{padding:clamp(19px,3vw,44px)}
.campaign-blog-copy img{display:block;filter:brightness(0) invert(1);margin-bottom:28px;object-fit:contain}
.campaign-photo{display:block;width:100%;height:100%;min-height:230px;object-fit:cover}
.campaign-example h3,.campaign-value>h3{margin:.55em 0;font-size:clamp(23px,3vw,42px);line-height:1.08;letter-spacing:-.045em}
.campaign-example a{display:inline-block;margin-top:.65em;text-decoration:underline;text-underline-offset:.2em}
.campaign-paper{background:#fff;border:1px solid #d5d7cf}
.campaign-paper details{border-top:1px solid #d5d7cf;padding:10px 0}
.campaign-paper summary{cursor:pointer;font-weight:600}
.campaign-caption{font-size:.86rem;margin:10px 0 0}
.campaign-poll{border:0;margin:12px 0;padding:0;min-width:0}
.campaign-poll legend{font-size:clamp(20px,2vw,30px);font-weight:650;margin-bottom:8px}
.campaign-poll label{display:flex;align-items:center;gap:8px;border:1px solid #b8c2bf;border-radius:18px;padding:6px 10px;margin:7px 0;cursor:pointer}
.campaign-poll input{accent-color:#a52830}
.campaign-video{position:relative;isolation:isolate;display:grid;align-items:end;min-height:300px;background:#252b26;color:#fff}
.campaign-video img{position:absolute;inset:0;z-index:-2}
.campaign-video:after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(0deg,#111d 0%,#1118 48%,transparent 100%)}
.campaign-statement{background:#a52830;color:#fff}
.campaign-press{border-top:5px solid #272b26}
.campaign-value{margin-top:var(--block-space)}
@media(max-width:720px){.campaign-grid,.campaign-blog{grid-template-columns:1fr}.campaign-blog>.campaign-photo{aspect-ratio:16/9;height:auto;min-height:0}.campaign-wide{grid-column:auto}}

.balance-card{min-width:0;background:#fff;border-top:3px solid #a52830;padding:clamp(18px,3vw,34px)}
.balance-card h3{margin:0;font-size:clamp(21px,2.5vw,31px);letter-spacing:-.04em}
.balance-card dl{margin:12px 0 0}
.balance-card dt{margin-top:12px;font-size:.8rem;font-weight:700;color:#932730}
.balance-card dd{margin:3px 0 0}

.report-mini-series{margin-top:var(--block-space);scroll-margin-top:110px}
.report-mini-series>h3{font-size:clamp(26px,4vw,48px);letter-spacing:-.05em;margin:.4em 0}
.report-mini-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(16px,2vw,28px);margin-top:24px}
.report-mini{min-width:0;background:#fff;border-top:3px solid #a52830;padding:clamp(18px,3vw,35px);display:flex;flex-direction:column;align-items:flex-start}
.report-mini-brand{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:10px;width:100%;font-size:.7rem;font-weight:700;letter-spacing:.08em}
.report-mini-number{color:#a52830;font-size:clamp(29px,4.8vw,66px);line-height:1.06;letter-spacing:-.055em;margin-top:22px}
.report-mini h3{font-size:clamp(20px,2.3vw,30px);line-height:1.15;letter-spacing:-.035em;margin:.55em 0 0}
.report-mini a{margin-top:auto;text-decoration:underline;text-underline-offset:.2em}
@media(max-width:640px){.report-mini-grid{grid-template-columns:1fr}}

.li-post{padding:0;display:block;border:1px solid #d7d9dc;border-radius:10px;overflow:hidden;background:#fff;color:#202428}
.li-account{display:flex;align-items:center;gap:11px;padding:15px 17px;font-size:.91rem}
.li-account img{object-fit:contain;border:1px solid #e4e5e6;border-radius:5px;padding:4px}
.li-account strong,.li-account div>span{display:block}
.li-account div>span{font-size:.73rem;color:#4c5963}
.li-mark{margin-left:auto;flex:none;background:#0a66c2;color:white;border-radius:3px;font-weight:750;padding:0 5px}
.li-copy,.li-poll-content,.li-source{padding:0 17px}
.li-copy{margin:0 0 15px}
.li-creative{margin:0;background:#eceee8}
.li-creative img{width:100%;height:auto;aspect-ratio:16/8;object-fit:cover;display:block}
.li-creative figcaption{padding:17px;color:#1e241e}
.li-creative figcaption>span{font-size:.72rem;font-weight:700;letter-spacing:.09em}
.li-creative .report-mini-number{display:block;margin-top:8px}
.li-source{padding-block:11px;font-size:.78rem}
.li-actions{display:flex;flex-wrap:wrap;justify-content:space-around;gap:8px;border-top:1px solid #e2e4e6;padding:9px 12px;color:#4c5963;font-size:.76rem;font-weight:650}

#lider-linkedin{scroll-margin-top:110px}
.leader-linkedin-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(16px,3vw,32px);align-items:start}
.leader-workshop{padding:0;overflow:hidden;border-radius:10px}
.leader-workshop img{display:block;width:100%;aspect-ratio:16/8;object-fit:cover}
.leader-workshop>div{padding:clamp(16px,2.5vw,32px)}
.leader-workshop ol{padding-inline-start:1.3em}
.leader-workshop li+li{margin-top:7px}
@media(max-width:720px){.leader-linkedin-grid{grid-template-columns:1fr}}

#firsat,#yaklasim,#karar-notu,#kampanya,#karar-dengesi,#sprint,#ekler{--section-space:clamp(46px,7vw,105px);--block-space:clamp(22px,3.5vw,54px)}
#firsat .two-col,#yaklasim .two-col,#karar-notu .two-col,#kampanya .two-col,#karar-dengesi .two-col,#ekler .two-col{align-items:start;column-gap:clamp(24px,5vw,72px);row-gap:14px}
#firsat .two-col>*,#yaklasim .two-col>*,#karar-notu .two-col>*,#kampanya .two-col>*,#karar-dengesi .two-col>*,#ekler .two-col>*{margin-block:0}
.campaign-example .li-post,.report-mini-grid .li-post{display:flex;flex-direction:column}
.report-mini-grid .li-copy{flex:1}
.report-mini-grid .li-creative img{aspect-ratio:2/1}
.report-mini-grid .li-creative figcaption{padding-block:14px}
.report-mini-grid .report-mini-number{font-size:clamp(29px,4vw,54px)}
@media(max-width:720px){.section-top{flex-wrap:wrap;row-gap:6px}}

.campaign-plan{margin:24px 0 0}
.campaign-plan>div{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,3fr);gap:clamp(20px,3vw,44px);padding:clamp(15px,2vw,25px) 0;border-bottom:1px solid #d8dad2;line-height:1.65}
.campaign-plan dt{font-weight:650}
.campaign-plan dd{margin:0}
.campaign-examples{margin-top:clamp(22px,4vw,48px);border-bottom:1px solid #d8dad2;padding-bottom:16px}
.campaign-examples>summary{cursor:pointer;font-weight:650;padding:10px 0}
@media(max-width:600px){.campaign-plan>div{grid-template-columns:1fr;gap:6px}}

.campaign-plan>div{grid-template-columns:minmax(0,1.35fr) minmax(0,2.65fr);align-items:center}
.campaign-plan dt{display:grid;grid-template-columns:clamp(64px,7vw,108px) minmax(0,1fr);gap:clamp(10px,1.5vw,22px);align-items:center}
.campaign-plan dt img{display:block;width:100%;height:auto;aspect-ratio:3/2;object-fit:cover;border-radius:5px;background:#e7e9df}
@media(max-width:680px){.campaign-plan>div{grid-template-columns:1fr;gap:10px}}